Wine grown from our unique land
Nestled at the foot of the spectacular Pisa Range and neighbouring Mahaka Katia conservation reserve, Penkridge Farm is home to a boutique vineyard. The people behind Penkridge Farm, Justine and Philip Davis, strive to grow fruit simply with minimal impact to allow their wines to express the unique terroir of the land.
Blend Creative partnered with Penkridge Farm to create their brand identity, label design, packaging and bespoke website. Throughout the creative process we focussed on the idea of place—incorporating coordinates of the farm to strengthen this concept. The colour is inspired by the beautiful surrounding waters and complimented by golden hues found in the Central Otago hillsides.
Simple, elegant and minimal was the brief. Combining beautiful copper foiling along with a double-hit PMS print technique; these labels capture the essence of Penkridge Farm.
We carried the brand identity across to a full custom Shopify website and e-commerce store. Utilising bold imagery alongside brand colour treatments and beautiful product photography, we were able to create a unique user experience that takes the user through the brand story and into the sales funnel.